http://www.pentagram.com/what-type-are-you/

Pentagram is a graphic design firm headed up by respected graphic designer Paula Scher. Pentagram does a lot recognizable branding design. Much of their work involves text. http://www.pentagram.com/what-type-are-you/ goes to an interactive activity on the Pentagram site that asks the user “What type (font) are you?” I really think that this activity is fun and interesting.

This website first starts out with a man interviewing and guiding he viewer. It is kind of strange because the viewer cannot see the host’s face, only his hand and gestures. The man has some sort of indistinguishable accent, which is a little over the top but I think that is the intention. The host firsts asks the user their name followed by four vague questions. Are you emotional or rational? Are understated or assertive? Are you traditional or progressive? Are you relaxed or disciplined?

It is interesting to see what font best describes the user. I was described as the font Plastica, a bold yet understated font that relies on its negative space. The site gives a detailed explanation of the characteristics and history of the fonts. The site also allows the viewer to view the information on other descriptive fonts.

Typography is so interesting to me. I love the design aspects of font. I think it is so interesting the way that font is designed with such thought and intention. Typography is like any other art. The composition, balance, and aesthetics are very important.

This activity is kind of silly but it is very telling. My font suited me quite well. It is a very fun activity that is interactive and educational. One can tell that there was a lot of thought and research done to create this site. I would definitely recommend this site, especially if you have any interest in typography.